What to Do When Going Green Gets Confusing

History attests to countless social movements that took off with exuberant momentum only to create a collective backlash years later. This is the natural flow of human psychology and desire.

In recent years the public has been inundated with the concepts of green conscious, sustainability, and the necessity of protecting the environment. This was closely followed by a virtual flood of environmentally friendly products and services that was bolstered by strong consumer demand. Even at the beginning of this year numerous industry trend forecasts predicted that eco-friendly business would be a major money maker.

But according to recent studies, the call for all things green has turned into a “green noise” that many consumers are quick to shut out. Though these studies suggest that the state of the economy is partly to blame for this reduction in consumer demand, much of the consumer apathy is due to the overload of information and conflicting messages promoted by eco-marketers and environmentalists.

For those consumers and businesses that committed to protecting the environment, yet are either confused or jaded (or both), check out these helpful links:

Blog Post: Five Suggestions for Businesses Confronted with Green Fatigue and Green Noise

Simplesteps.org: Get practical advice on green living depending on if you want to spend a minute, a morning, or a month on the project.

George Carlin: A deep and humorous look at “saving” the planet