Small Businesses Are Relying on Their Smartphones
Against the backdrop of a slowing economy, skyrocketing gas prices, and a general drop in consumer confidence, small businesses have a lot to worry about these days. In response, many small business owners are training their eyes on anything that will help them to maintain their competitive edge, increase efficiency and productivity, and reduce costs.
Perhaps this is part of the impetus underlying the increasing demand for smartphones among American small businesses. According to a recent study conducted by AMI, 31% of small businesses are regularly using smartphones to access e-mail, contact information, and their mobile calenders. The study further revealed that many small businesses are already are looking into more advanced applications such as, location-based services, CRM, field force automation, and sales force automation.
According to AMI-Partners Research Analyst Yedda Chew, “…[With] the ease of smartphones like Palm Centro or the BlackBerry Pearl/Curve, these low-cost solutions are providing [small businesses] a seamless connection between business owners and their customers and employees anytime and from anywhere. What’s more, with 13% of the SB workforce being mobile, staying connected is crucial for the owner to stay abreast of his/her everyday work activities.”
In short, mobile applications allow employees to access a powerful combination of inventory data, customer relationship information, and other company-wide knowledge. It is no stretch to say that mobile technology is changing the way small businesses do business.
