Cut Costs by Using HP to Bring Your Marketing In-House

One of the most important keys to running a successful small business is effective marketing. But you may think that investing in professional-looking fliers, brochures, newsletters, and letterheads will be a big strain on your operating budget. According to HP, it does not have to be…

HP is making it easier (and more affordable!) for small businesses to create their own low cost marketing materials. Recently, HP introduced two new color laser printers, HP Color LaserJet CP2025 Printer and the HP Color LaserJet CM2320 MFP that were specifically designed for the small and growing small business. These machines are the latest in HP’s line of low budget equipment and tools that includes a series of Officejet All-in-One devices, an online community called the Marketing Impressions Portal with helpful marketing tools, guides, and templates, as well an In-House Marketing Starter Kit.

According to a recent study of printing costs in the US, HP claims that small businesses can save as much as 50% with in-house printing as opposed using professional printing services.

In-house marketing is also brings to smaller businesses an added measure of flexibility and versatility that gives them a competitive advantage over bigger businesses.

 With benefits such as these, it’s definitely worth looking into.